Having a business that involves water escapades is never boring— especially during summertime when a lot of people seek to go near a body of water and do fun activities such as going on adventures or just unwinding. C’mon, nothing can beat the amazing qualities of a beach; especially here in Australia! Dawdling along its beautiful coasts, feeling the salty breeze blow on your face, and spending some time under the heat of the sun to get a glowing tan… is a great feeling to have.

Assuming you have a business relating to beach outings and activities, such as watersports, and you want to attract more customers to patronize your business to make it grow. You’re a savvy businessperson, after all, you chose the beach to do your business which you know, is a great opportunity to make a lot of profit. So you have to take advantage of this opportunity to market your business in the most lucrative way possible.

It’s a good thing we know just the best strategies to ensure more customers come your way. Refer to our guide below:

Give Appealing Offers and Package Deals

There are many ways to market your offers in a memorable way that lets your business stand out from your competitors while at the same time addressing your target market. One of the best ways to do that is to offer exciting package deals that will catch people’s attention.

For example, if one of your famous offers is diving activities, you can offer a package deal where you offer a big discount for group diving excursions and take them to a site that’s not as popular as the usual sites but just as magical. Or perhaps you offer surfing lessons and surfing gear rental; you can offer a deal where you provide lessons for two hours for the price of one.  

You can also enter into partnerships or sponsorships with other providers. For example, you partner up with a boat dealership or a marine shop so they can provide you coupons to give away to your customers so they can buy discounted items from the dealer. Through this, you’re able to expand your inventory by collaborating with other businesses.

Be Active on Social Media

People nowadays spend their time on social media almost all the time. You can use these powerful platforms to expose your business to potential customers. You can make use of social media marketing to promote your business and make it more visible in people’s algorithms on their timelines.  

Encourage Your Customers to Write Reviews

A good way to attract more customers is through word of mouth from your previous customers. Thanks to the internet, anyone can write reviews online and reach a wide audience. Encourage your customers to write a review and share their experiences with others. You can ask them to post a review on your website, on your social media handles, on travel sites such as TripAdvisor, Klook, Yelp, Foursquare, Expedia, or even on Google.

Of course, you don’t force every customer you have to write a review but you can entice them to make an effort by offering incentives. It can be as simple as a discount on their next run or a free run just by showing you their review (as long as their reviews are constructive of course!). Now, not only this would help promote your business but also motivate you to provide the best quality service to all your customers.

Create Visual Content

Visual marketing is the hottest trend in marketing nowadays since people eat up all the aesthetic photos and videos posted everywhere; whether it’s on a billboard, on the internet, on TV, in magazines, and more. People would love to see what can you offer them so they will know what to expect once they have booked your services. They want to know how cool your watersports activities look how stunning your location is and how are people enjoying your sports.

It pays to invest in good photographers and videographers who can create good visuals to show potential customers the fun they shouldn’t miss. They can perfectly capture your model doing skiing tricks on the water while being towed behind an XFI boat. Post these on your social media, website, brochures, or any marketing platforms you would be using.

Highlight Your Brand

With so many competitors out there ready to bite as they strive to be on top of the food chain, don’t get left behind by highlighting your brand—your brand is what reflects your identity and your uniqueness that makes you stand out from the rest.

Use your creativity and brainstorm with a lot of ideas to add a twist or innovation to your business to get guests to pay attention to your business and everything you have to offer. You can use practicality as your niche as you strive to let your customers have the best experience in doing your activities with little to no hassle. But whatever quirky perks you can offer your customers, make sure to highlight your uniqueness in all your marketing efforts. This is what will make potential customers curious and check you out.